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Three months ago, a brand I admire rejected my training proposal for their international teams.

Most of my clients come through referrals, but a junior member from this brand reached out cold after seeing me on TikTok.

After the rejection, I followed up and offered to revise the proposal. No response.

A month later, I checked in, asking whether they had found a trainer.

I received a polite no, but no sign of interest.

So… I waited another month.

This time, I sent them this newsletter, which addressed one of the communication challenges we discussed.

I said it made me think of them, and suggested a conversation with a decision-maker.

This week, I am scheduled to speak with someone from their executive team.

This experience reminded me we are all asking for things all the time. It might be a new client, a new job, support for an idea, or a schedule change.

Every one of those requests gets answered with a yes or a no.

This week's newsletter is about understanding "no" does not mean "never."

I want to reframe your thinking so that you can assess in the moment if “no” just means “not now.”

We will cover:

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